15+ years turning marketing strategy into working systems — migrating platforms, wiring integrations, and shipping campaigns across Marketo, Eloqua, Adobe Journey Optimizer, and Conversica for enterprise teams.
Results-driven Sr. Marketing Automation Specialist and Technical Program Manager with 15+ years delivering enterprise-scale marketing automation across Adobe Marketo Engage, Oracle Eloqua (E9/E10), Adobe Journey Optimizer, Adobe Experience Platform, and Conversica.
Expert in end-to-end campaign execution, marketing automation implementations, marketing strategy, CRM integrations, email and landing page development, lead scoring, nurturing, data-driven segmentation and reporting — with a track record of leading platform migrations, mentoring specialists, and optimizing processes for global marketing operations.
Hands-on with Adobe Marketo Engage across strategy, solution design, campaign build, and workflow orchestration to deliver high-performing, scalable marketing automation.
Independently learned Marketo and led the platform migration at ServiceNow, establishing scalable email, landing page, and program templates that became the team's new standard.
Partnered with AI developers to automate end-to-end email and landing page creation, content updates, and smart campaign management through an intake solution.
Independently learned AJO, then built reusable templates, designed customer journeys, and launched production campaigns ahead of team ramp-up.
Implemented Twilio and ON24 webhook integrations for SMS messaging and webinar registration, plus out-of-box CRM integrations across Eloqua instances.
Built dynamic email and landing page content with Snippets and Velocity Scripting Language, cutting duplicate email versions, enhancing deliverability, and improving operational efficiency.
Designed a reusable Multi-Event Landing Page template to promote multiple webinars and events from a single page, along with automated tracking programs to capture registrations, process attendee data, and measure campaign performance.
Maintained and continuously enhanced email and landing page templates to ensure compliance with evolving brand guidelines, accessibility standards, and cross-device/email client compatibility.
Implemented A/B testing frameworks for subject lines, email content, CTAs, send times, and landing page experiences to optimize engagement, conversions, and overall campaign performance.
Established data governance standards for GDPR / CAN-SPAM compliance and ran quarterly database hygiene audits across the marketing database.
Designed, developed, and maintained subscription preference and management landing pages, enabling recipients to manage communication preferences while ensuring compliance with GDPR, CAN-SPAM, and other privacy regulations.
Improved marketing operations productivity by designing scalable automation solutions that streamlined campaign execution and reduced manual effort across the campaign lifecycle.
Championed continuous process improvement by identifying recurring operational challenges, implementing reusable solutions, and establishing best practices that improved campaign scalability, governance, and execution consistency.
Partnered closely with business stakeholders to understand business requirements, recommend email marketing best practices, and deliver scalable technical solutions aligned with marketing objectives.
Mentored campaign specialists through regular knowledge-sharing sessions, addressed operational challenges, and introduced process improvements that increased team efficiency and campaign quality.
Scroll sideways to browse campaigns, migration blueprints, and process/workflows shipped across Marketo, Eloqua, and Designs.
